Integrity Insights is a website strategy and advisory firm based in Ann Arbor, Michigan, serving small businesses and nonprofit organizations in Michigan and beyond.
We believe your website should be more than an online brochure. It should clearly communicate your value, support your organization’s goals, and encourage meaningful engagement with the people you serve.
Many organizations invest time and money into building a website but never develop a clear strategy for how it should support their goals. As a result, their website becomes a static online brochure instead of a strategic business asset.
Integrity Insights helps organizations transform their websites into strategic business assets through thoughtful planning, practical implementation, and ongoing support. Rather than focusing solely on how a website looks, we focus on how it supports your organization’s goals and delivers value to the people you serve.
Learn more about our Website Strategy Assessment and consulting services.
Our Approach
Every engagement begins with understanding your organization, your goals, and the challenges you’re trying to solve.
Rather than recommending a one-size-fits-all solution, we follow a strategy-first approach that identifies the improvements most likely to create meaningful results. Every recommendation is tailored to your organization’s goals, whether that means strategic guidance, implementation, or ongoing website support.
Why Work With Integrity Insights?
Integrity Insights brings nearly two decades of enterprise technology and product management experience to website strategy and advisory engagements.
That experience brings a different perspective to website consulting. Instead of approaching every project as a design exercise, Integrity Insights approaches websites as products that should solve problems, support organizational goals, and deliver measurable value.
The same strategic thinking used to guide enterprise software products is applied to every client engagement, helping organizations make confident, informed decisions before investing in website improvements.
Our Mission
Our mission is simple: help organizations make confident, informed decisions about their websites before investing time and money into changes. We believe strategy should always come before implementation, and every recommendation should support your organization’s long-term goals.
Who We Help
Integrity Insights is a great fit for:
- Small businesses that want their website to clearly communicate who they are and what they do.
- Nonprofit organizations looking to better support their mission and community.
- Organizations whose websites no longer reflect their goals or serve their audience effectively.
- Business owners who want strategic guidance before investing in website improvements.
We May Not Be the Right Fit If…
Integrity Insights may not be the best fit for:
- Organizations seeking large-scale marketing agency services.
- Businesses looking for custom software development.
- Projects that require a full-service branding, advertising, or creative agency.
A Great Place to Start
If you’re unsure whether your website is helping your organization grow or simply existing online, a complimentary Discovery Session is the best place to begin.
We’ll discuss your goals, review your current website, and recommend the most effective next step based on your organization’s needs.
Ready to transform your website into a strategic business asset?
Let’s start with a complimentary Discovery Session and explore how your website can better support your organization.